Porto, Portugal, June 4, 2025 (Lusa) - Portugal Fashion, an event promoting Portuguese fashion, kicks off on Wednesday with the podcast/videocast “Thinking Fashion”, presented by journalist and presenter Inês Maria Menezes, whose aim is to broaden the dialogue between fashion, culture and society.
“It’s a new way of telling the stories that have made Portuguese fashion grow - with time, depth and a more editorial approach. The project kicks off today, with the support of Norteshopping, which joins us as a sponsor of this initiative,” Mónica Neto, director of Portugal Fashion, explained to Lusa.
According to Portugal Fashion, “Thinking Fashion” will be released weekly and will be launched in eight themed chapters.
The podcast/videocast was recorded live between May 19–22 and invites the public to reflect on the present and future of fashion through conversations with key figures in the fashion industry.
"This pioneering project offers a critical, accessible and engaging look at the issues shaping the sector - from sustainability to consumption, from trends to cultural identities (...), where each episode becomes a journey through the universe of fashion - with stops at creation, style, industry and society," reads the press release sent to the media.
According to Portugal Fashion, journalist and presenter Inês Maria Menezes, “known for her attentive listening, her striking interviews and her ability to go beyond the surface”, will bring to the project the right sensitivity to think about fashion as a language, as an expression and as a mirror of our time.
"Dressing is making silence with the body or noise with the skin. Some people choose. Some are chosen. Fashion is also an idea of time: of what has passed, what is to come and what we are experiencing now,” says Inês Maria Menezes.
Recorded at the Galleria do Norteshopping, “Thinking Fashion” will also be an intimate experience, as visitors to the shopping centre will be able to watch the episodes being recorded live.
For Mónica Neto, this is a project that fulfils “one of Portugal Fashion’s most important objectives: to show that Portuguese fashion is alive, thinks about its time and knows how to talk to the world. Democratising access to this conversation is a way of making it even more relevant”.
Portugal Fashion will soon announce details of the next edition, an official source from the organisation told Lusa.
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