Casablanca - April 9, 2025 - (MAP) - Samsung Electronics, a global leader in technological innovation, today announced the launch of Samsung Finance+ in Morocco, in partnership with SOFAC, a well-established multi-finance group in the consumer credit sector.

This initiative aims to broaden access to Samsung products for a wider range of Moroccan consumers by providing a simplified and innovative financing solution, Samsung and SOFAC said in a press release.

Powered by SOFAC in Morocco

Samsung Finance+ goes beyond simply facilitating credit access. It offers options tailored to consumer needs. The mobile application allows users to monitor their financing progress and gain a clear overview of their payment schedule, thereby simplifying their budget management.

"We are delighted to launch Samsung Finance+ in Morocco in collaboration with SOFAC," stated Hyun Joong Kim, President of Samsung Electronics Maghreb Arab (SEMAG), quoted in the press release.

He added that "this service will enable a greater number of Moroccan consumers to access our innovative products. It marks a significant step towards making Samsung technology more accessible."

"We are very proud to partner with Samsung for the launch of Samsung Finance+ in Morocco. Through this strategic alliance, we are facilitating access to technology for a broader audience and reaffirming our commitment to innovation and customer satisfaction. We are confident that this partnership will contribute to the growth of the new technology market within the Kingdom," added Hicham KARZAZI, Chief Executive Officer of SOFAC.

Samsung Finance+: A new approach to financing

Customer financing applications are initiated and tracked via the Samsung Finance+ application, available at Samsung stores and authorized partners throughout Morocco. The application process is seamless, concise, and rapid, taking only 20 to 30 minutes and conducted entirely in-store with the assistance of a dedicated agent.

Upon approval, customers can select their preferred Samsung smartphone and finalize their purchase. Plans are in place to extend this service across Morocco, enabling more customers to benefit from this financing solution.

Fast, Flexible, and Secure: Financing solutions tailored to different needs

Samsung Finance+ is characterized by its flexibility, offering attractive options designed for the customer.

This service provides Moroccan consumers with quick access to transparent and flexible financing. With credit terms extending up to 36 months, Samsung Finance+ makes acquiring Samsung Galaxy smartphones accessible to everyone, offering a convenient and rapid solution for all.

Beginning in May, Samsung Finance+ will be available at Samsung stores and authorized partners across Morocco, allowing Moroccan users to acquire the latest Samsung Galaxy smartphones immediately.