TIRANA, Jan 22 /ATA/ Albania will showcase its tourism potential at the “Fitur” International Fair in Madrid, which begins on Wednesday and runs through January 26. 

In a social media post, Prime Minister Edi Rama announces Albania’s participation in FITUR Madrid, one of the world’s largest tourism fairs, focusing on the Spanish and Latin American markets. 
“Prime Minister Rama highlights the increasing number of visitors each year, starting today, as an opportunity to showcase the emotions and new experiences our country has to offer.” 
Under the slogan “Albania, all senses,” Albania aims to attract visitors by showcasing positive and sustainable tourism practices that promote natural tourism destinations, local producers, ancient traditions, handcrafted products, and heartfelt hospitality. 

Last year, Albania took part in the “Fitur” fair in Madrid, with its stand drawing thousands of visitors who showed interest in traveling to our country. 

Last year, Albania was visited by 11.7 million foreign tourists. The country’s recovery in tourism has been highly praised and promoted by the World Tourism Organization, which has selected Albania several times as a hub for global travel industry events and spotlight, making it the leader of the Tourism Barometer. 

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