TIRANA, September 16 /ATA/ – Cinema is playing an increasingly important role in promoting Albanian tourist destinations through stories that highlight the country's cities, landscapes and cultural values.

In this context, the National Tourism Agency and Infinity Film Production signed a Memorandum of Cooperation to promote the feature film "Christmas Serenade” as part of the "BEYOND ALBANIA – Discover Albania Through Film" program.

The memorandum was signed by National Tourism Agency General Director Jola Hysaj and Infinity Film Production producer Gëzim Gjergji, with the aim of promoting Korça and Albania through the power of film.

Through "BEYOND ALBANIA," the art of film becomes a new window into Albanian destinations and a cinematic promotional map of the country, where every story, city and landscape becomes part of the tourism experience.

The partnership between the National Tourism Agency and Infinity Film Production aims to strengthen the use of cinema as a new promotional channel for Albania, integrating art, culture and tourism into a unified approach. “BEYOND ALBANIA” aims to create a cinematic map of Albanian destinations, where every story, city, and landscape can become part of the tourism experience and the way Albania is presented through film. /p.s./