Gucci said Wednesday that it will enter the world of Formula One from the 2027 season as the title sponsor of the Alpine racing team.
    The Italian fashion house will replace BWT as the title partner of the Renault-owned team, which is led by Flavio Briatore, and its new name will be the 'Gucci Racing Alpine Formula One Team'.
    It will also compete in Gucci colours.
    "This partnership with Alpine Formula One Team writes a new chapter: Gucci becomes the first luxury fashion house to serve as Title Partner in Formula One," said Gucci President and CEO Francesca Bellettini.
    "That reflects our ambition for the brand and the role we want Gucci to play on this stage.
    "Formula One represents today a unique convergence of performance, culture, and global reach, and Alpine Formula One Team is the right partner to bring this vision to life.
    "Gucci Racing is more than a presence on the grid: it is an expression of who we are and where we want to take the brand.
    And there is much more to come.
    "We are grateful to Alpine and the entire Renault Group for sharing this ambition with us".

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