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HINA - Newspaper market on decline, dominated by Styria Group, Hanza Media

ZAGREB,Nov 12(Hina)- A survey of the newspaper market in Croatia in 2016 shows that sales and advertising are on the decline and that the Styria Group has the highest newspaper sales while Hanza Media leads in terms of print advertising, the Croatian Competition Agency (AZTN) said recently.
The survey, covering 53 newspaper publishers and distributors, shows that a total of 73.7 million copies of general information daily newspapers were sold in 2016, a drop of 8% from 2015.
In 2013, the number of copies of general-interest dailies sold exceeded 100.3 million, in 2014 the number dropped to 91.2 million, in 2015 to slightly fewer than 80.3 million and in 2016 to 73.7 million.
The 24sata daily (Styria Group Croatia) had the highest sales and a market share of 30-40% in 2016.
It was followed by Jutarnji List (Hanza Media Group) with a market share of 20-30%, and Vecernji List (Styria Group Croatia), with a market share of 10-20%.
The regional dailies Slobodna Dalmacija (Hanza Media Group) and Novi List (Glas Istre), too, saw drops in sales compared to 2015, with their market shares ranging between 5% and 10%.
Styria Group (part of Styria AG) was the leading group on the market of daily newspapers, with a share of 50-60%, a mild drop of the market share compared to 2015.
(Hina) rml

Agency : HINA

Date : 2017-11-14 09:20:29


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