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MAP - Khalil Gibran School and British OGHSI School Ink MoU
Rabat -November 27,2020-(MAP)- The private education institution Khalil Gibran School (KGS), and the British school Oldham Hulme Grammar School International...
NNA - Championnat d'Asie du Basket-ball: Le Liban remporte une victoire sur l’Inde (115-60)
ANI–Le Liban a remporté une victoire sur l’Inde(115-60) dans le match de Basket-ball qui a eu lieu,ce vendredi à Manama...
MAP - Al Hoceima: Kelaat Arbaa Taourirt retrouve son lustre d'antan
Par : Azzelarab MOUMENI
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NNA - وزارة الصحة: 1782 اصابة كورونا جديدة و6 حالات وفاة
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وجاء في التقرير: (مراجعة الصورة البيانية )
MAP - 'SAP Signature Management' certifiée par Al Barid Bank Esign et l'ANCE
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NNA - خلية نحل في معاصر الهرمل... زيت وزيتون لمواجهة الصعاب وتجاوز الأزمة
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MAP - Maroc/Russie: Signature d'un nouvel accord de coopération en matière de pêche maritime
Rabat-27 novembre 2020-(MAP)-Le Royaume du Maroc et la Fédération de Russie ont signé un nouvel accord de coopération en matière...
NNA - Ministère de la Santé: 1782 nouveaux cas confirmés et 6 décès
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MAP - Livreurs à domicile et code de la route...'tous les chemins mènent au client'!
Par : Anouar AFAJDAR
Rabat -27 novembre 2020- (MAP) -A Rabat, comme partout au Maroc et ailleurs, la livraison à domicile...
NNA - فوز كبير للبنان على الهند في تصفيات بطولة آسيا لكرة السلة
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MAP - Covid-19: L'incertitude tétanise le secteur de la restauration
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NNA - Ministry of Health: 1782 new coronavirus cases, 6 deaths
NNA-The Ministry of Public Health announced 1782 new coronavirus cases, which raises the cumulative number of confirmed cases to 123941....
MAP - Former Ethiopian Ambassador to Morocco Awarded Alawite Wissam of Order of Grand Officer
Addis Ababa -November 27,2020-(MAP)- The former Ethiopian Ambassador to Morocco Yeshi Tamrat Bitew was awarded, Thursday evening in Addis Ababa,...
Lusa - Business News - Portugal: Stock market closes with PSI20 index up 1% to 4,651
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CNA - Capital Intelligence affirms Hellenic Bank's ratings maintaining a stable outlook
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Lusa - Business News - Portugal: BorgWarner to invest €7M to expand factory in Viana do Castelo
Viana do Castelo, Nov. 27, 2020 (Lusa) - The US multinational BorgWarner, which manufactures automotive components, will invest seven million...
Lusa - Business News - Portugal: 5G auction deadline ends on Friday with operators contesting rules
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Lusa - Business News - Portugal: Main opposition accuses government of 'lack of courage' in Novo Banco process
Porto,Nov.27,2020(Lusa)-The PSD President on Friday accused the government of a lack of courage in the Novo Banco process and insisted...
Lusa - Business News - Portugal: Country receives 23 more refugees in UNHCR resettlement programme
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Lusa - Business News - Guinea Bissau: Workers at Bissau airport call off strike action over wages
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Lusa - Business News - Portugal: 'Solução + Mais', 'Empréstimo na Hora' not authorised for financial
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CNA - NPLs in the Cyprus banking system down by €132 million in July
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Lusa - Business News - Portugal: Competition regulator accuses supermarkets of rigging prices with drinks supplier
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Lusa - Business News - Portugal: Mota-Engil shareholder capital increased by about €169M
Lisbon, Nov.27,2020 (Lusa) - Portuguese construction company Mota-Engil announced on Friday that it has concluded a strategic and investment partnership...
Lusa - Business News - Portugal: EU Presidency priority will be defence partnership with Africa
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Lusa - Business News - Portugal: Brazil investment to increase Web Summit recognition
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Lusa - Business News - Portugal: Web Summit 2020 sets aside 50,000 student tickets - Cosgrave
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Lusa - Business News - Portugal: Government, Microsoft sign MoU 'to speed recovery'; €1M for startups
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Lusa - Business News - Portugal: Country among six EU members with lower R&D spend in 2019 than in 2009
Brussels, Nov. 27, 2020 (Lusa) - Portugal last year spent the equivalent of 1.4% of gross domestic product on research...
Lusa - Business News - Portugal: Intermunicipal travel ban between 11p.m. Friday, 5 a.m. Wednesday
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Lusa - Business News - Portugal: Access roads to Serra da Estrela range reopen after snow forced closure
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Lusa - Business News - Portugal: Covid-19 slashes Autoeuropa car output by a quarter
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Lusa - Business News - Portugal: Pandemic 'opportunity' for traditional media - Lisbon Web Summit CEO
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Lusa - Business News - Portugal: PM assures Lagarde 'scrupulous compliance' of Novo Banco commitments
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Lusa - Business News - Portugal: Possible better relationships with southern neighbours
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Lusa - Business News - Macau: Government to legislate for new casino tenders from 2022 despite pandemic
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Lusa - Business News - Portugal: Yields at record lows for two-, five-, 10-year government debt
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Lusa - Business News - Portugal: PSI20 opens 0.22% down at 4,597.07 points
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Lusa - Business News - Portugal: Top headlines on Friday
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MAP - MAP News TV Channel Aims to Recover Audience Share to Strengthen National Information Sovereignty (MAP DG)




Rabat - October 26, 2020 - (MAP) -The future MAP 24 hour news channel (M24) aims to present "an unprecedented product in Arabic" which aims to recover a Moroccan audience and thus consolidate national sovereignty in information matters, said the Director General of the Moroccan News Agency (MAP), Khalil Hachimi Idrissi.

M24, which already exists in an experimental "Euronews"-type format, "will be launched in two or three months," Hachimi Idrissi said in an interview with the electronic news website Médias24.com.

According to a study, Moroccans listen to 45 minutes of information per day, including 20 minutes on national media and 25 minutes on foreign media, he added, noting that the Agency wishes to recover, through its TV channel, 10 to 15 minutes out of the 25 dedicated to foreign media.

Thus, MAP's new TV Channel will "strengthen national information sovereignty," he said.

Hachimi Idrissi said that this TV channel adopts a “slow-news” model which tries to debate, explain and convince in order to give stakeholders in economic, political and social life time to explain to viewers what they do.

In addition to M24, MAP announced on October 6 its 24-hour internet news radio, RIM Radio, which offers both a live stream and on-demand audio clips.

Broadcast in Arabic on "www.rimradio.ma", the platform allows to listen live to radio newspapers, programs and pre-recorded reports (podcasts) in streaming and downloadable.

The diversification of the Agency's products, which used to present a mono-product, namely the news report, was essential with, initially, a preliminary analysis of the activity of the MAP and then in the strategic vision subsequently developed, he said, explaining that the desire to diversify took place in a context of change with increasing digitization and a booming electronic press where internet was beginning to disrupt the entire media landscape.

This change has enabled the arrival of a new generation of journalists better trained in digital technology who have brought know-how, new life and freshness to the agency, he pointed out.

At the end of this digital transition, “all the vectors with which we will reach our subscribers and our customers will be digital, including on social networks”, he said, adding that MAP is present on the various social networks, namely Facebook, Instagram and Twitter, via updates made every hour by a highly motivated team.

Regarding the turnover of the Agency, Hachimi Idrissi said that it increased from 17 to 45 million dirhams, adding that until 2011, the main part of the income came from news reports but today the other services have taken the lead with a new offer of packages which turned to be a very interesting source of income.

“When I arrived, the MAP achieved 17 million dirhams in turnover compared to 45 today, but in the long term, we expect 100 million DH in income with the contribution of all the services we offer (news reports, photos, ads, etc.)," he said, adding that it is a “very modest” objective which can be reached in 2022 or 2023.

Hachimi Idrissi referred to the MAP print publications which are part of a natural desire to find the kiosk at a time when the sector as a whole is looking for a new momentum and a new economic model.

"This return of the public service to the kiosks seemed to us strategically important because the entire sector could no longer cope with the constraints of digital changes", he said.


Agency : MAP

Date : 2020-10-27 10:31:51



 



 

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